Erin Ellison
Digital & Brand Marketing Pro | Agency & In-House Leader | Persuasive Communicator | Movie Fan
Digital & brand marketing leader with a creative, collaborative spirit — paired with a project manager mindset. Known for juggling competing priorities. 15+ years of experience
Winner of the Davey Award, Best Copy/Writing for Dragon Con's website at Black Bear Design.
Expertise in editorial, web, PR, and social media. Ideator. Deadline-oriented, self-starter with an entrepreneurial spirit and passion for lifelong learning.
My workdays have included tying a pregnant Tori Spelling's shoes, prepping Robert Mapplethorpe photos for Elton John to view, and being congratulated by Mickey Drexler for our store’s success.
Portfolio
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PR & Reputation Management
You can’t control what the media or your customers write about you, but you can control their experience with your brand and the conversations you have with them.
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Management & Leadership
Over my career, I’ve hired and trained 100s of employees in retail, editorial, marketing, and agencies. How do you lead your team and manage them to be their best ?
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Video & Lead Gen
From demand generation webinars to Facebook Live to finding a cost-effective way to produce in-house animated videos, here’s how these all intersect.
Resume
Experience
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Insight Global
SENIOR MANAGER, CONTENT & SOCIAL MEDIA MARKETING, October 2022 - Present
Direct global content strategy for an international staffing and services company including leadership of ideation, production, publishing, optimization, marketing, and sharing of what we create.
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EarthLink
DIRECTOR OF CONTENT MARKETING | VOICE OF THE BRAND, October 2020 - September 2022
Creative content director and strategist for leading telecommunicationS company including copywriting, SEO, social media, reputation management, video production, and PR teams.
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OnPay
HEAD OF CONTENT, May 2019 - October 2020
Managed B2B content strategy and execution for emerging SaaS fintech company offering payroll and HR services for SMBs including SEO, paid and organic social media, and demand gen webinars.
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Conversational
FOUNDER & EDITORIAL DIRECTOR, April 2018 - June 2021
Lead positive media brand celebrating women+ storytellers and storytelling
Additional Experience
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VP of Client Relations, November 2018 - April 2019
Client services and strategies lead for B2B and B2C clients for content, SEO, email marketing automation, social media, paid ads, PR, and website development projects
Content & Brand Management, August 2017 - October 2018
Subject Matter Expert and lead marketing strategist for a variety of retained B2B, B2C, and D2C clients in tech, health, finance, environment, staffing, and home improvement sectors
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• Lead critic for site offering bite-sized opinions on movies and TV
• Increased visitors 225% within 6 months
• Increased views 180% within 6 months
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SEO and content creation agency.
• Editor-in-Chief: Really Short Reviews
• Social Media Manager: ESN Jewelry
• Contributor: Khoollect - London-based digital lifestyle magazine
• Contributor: StyleCity – weekly email about fashion and beauty products
• Contributor: décor_licious – home décor and style site
• Editor: Mom, Dad, Lawrence & Me by Don Haugen - a memoir
• Author: The Things My Mother Made – biography and anthology of heritage recipes
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Store Director, October 2014 - July 2016
Served as store leader for $1.1M revenue store and team of 25+ associates including selling, scheduling, training, HR, and staffing
Men's Manager, April 2012 - September 2014
• Increased sales from $1.8M to $4.2M in 2 years as part of a $14M location
• Exceeded client expectations and achieved results bonus 3 times
• Trained and managed team of 65+ associate
Operations & Merchandising Manager, April 2009 - April 2012
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Senior Editor, September 2008 - February 2009
Launched PNmag.com, highlighting celebrity maternity and baby news
Fashion & Beauty Editor, June 2006-February 2009
• Planned and executed monthly editorial content in wellness, fashion, beauty, and home for national women’s magazine
• Grew readership from 300k readers at launch to 600k in 2 years
• Developed and maintained 100+ outstanding vendor relationships
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Senior Account Executive, July 2003 - June 2006
Managed marketing, writing, PR, and promotions projects for dozens of diverse agency clients including healthcare, non-profit, manufacturing, and online retail
Editorial Writer, January 2000 - June 2003
Provided ongoing writing and editing services to SMB clients and media outlets including Atlanta Woman, PINK, The Piedmont Review, Women’s Health & Fitness, House DIY, Pregnancy, and Jezebel magazines
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PROJECT MANAGEMENT
Asana Ambassador | Issued December 2021
Asana Certified Pro | Issued June 2020
SEO
Moz Technical SEO Certification | Issued Mar 2021
SEMrush Competitive Analysis and Keyword Research | Issued Sep 2020
VIDEO
Wistia Brand Show Creation | Issued August 2021
Animaker Animated Video Creation | Issued Apr 2021
Animaker Live Action Video Creation | Issued March 2021
SOCIAL MEDIA
CoSchedule Champion Onboarding | Issued Dec 2019
Twitter Flight School Video Badge | Issued January 2020
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Copy/Writing for Dragon Con website | Davey Award, Silver, 2019
Top 20 Social Media Agency of the Year| UpCity, 2018
Fundraiser of the Year | Junior League of Atlanta, 2006
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Marketing Strategy
SEO Copywriting
People Management
Data Insights
Google Analytics
SEMRush
Paid & Organic Social
Client Relations
Demand Generation
Video Production
Reputation Management
TECHNOLOGY
Microsoft Office
Google Workspace
WordPress/Squarespace
Moz/SEMrush (Certified)
Asana (Certified Pro)
HubSpot/Mailchimp/Iterable/Constant Contact
Slack/Hangouts/Teams
Sprout Social/Buffer/Hootsuite/CoSchedule (Certified)
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• American Mensa member since 1995
• Created content that drove 42,754 visitors to one page
• Wrote 35 websites in 18 months for a wide range of B2B & B2C clients
• Increased LinkedIn followers 269%
• Increased site visitors 225% within 6 months
• Recruited and trained 100+ staffers
• Watch 30 films in 30 days as part of annual #OscarBinge
• Tied Tori Spelling’s shoes
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University of Virginia, Charlottesville | Artificial Intelligence in Marketing Certification, 2023
New York University, New York | Modern Journalism Certificate, 2023
General Assembly, Atlanta | In-person, intensive 10-week Digital Marketing Certificate, 2017
UGA Ad/PR, Athens | Social Media Marketing Certification, 2016
University of Georgia, Cortona, Italy | Study Abroad Program
University of Georgia, Athens | Bachelor of Arts
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Tech, Staffing, SaaS, Beauty, Environment, Fashion, Finance, Home, Retail
Everything starts with an idea.
Services
From finding the angle to pique the media's interest to planning and executing a mix of paid and organic social media to fit your budget and goals to crafting the message to compel your audience to want to find out more, I help businesses speak to your customers.
Hi, I’m Erin! I specialize in creating marketing strategies and content for B2B and B2C. Count on me for ideas and strategies for SEO-driven web content and blog posts, email marketing, PR campaigns, and social media — and the skills to execute it all.
I’m also a writer and editor who’s contributed to national and local print and web publications for the last 15+ years under my byline and as a ghostwriter. Click below to see more, and get in touch with me.
Community Involvement
Delta Phi Epsilon
Advisor, UGA 2016-17 | National Scholarship Reader, 2019-2021
Atlanta Film Festival
Short Films Screening Committee, 2015-2018, 2022
UGA Mentor Program
Since 2021, Mentor for Undergraduate Students
No Kid Hungry
Volunteer 2000-2019 | Atlanta Society, Inaugural Class, 2017