Management & Leadership

 Highlights:

  • 15+ years of management and leadership experience hiring, training, and leading teams

    • Up to 20 creatives with writers, editors, graphic designers, copywriters, and social strategists.

    • Retail locations with up to 65 associates with diverse needs, skill sets, and availability.

  • Management style: Guard rails, not helicopters or barriers.

  • Managed budgets from $1.25-4.5 million as part of companies & organizations ranging from $1.5 million to $140 million to $2.43 billion in revenue

  • Communications style: Early, often, with regular check-ins. It’s essential to be clear about deadlines, deliverables, and expectations from the beginning— and flexible when they have to shift for other priorities. Surprises happen, so it’s how you handle the communications around them and manage expectations that make teams and projects great.

  • Hiring outstanding team members: Talented at spotting potential and matching a person to a role.

  • Myers-Briggs: INFJ (The Advocate) | Enneagram: 4 (The Creative) | Culture Index: The Administrator

    • Assertive, Confident, Communicator, Self-starter, Persuasive, Verbal, High-urgency, Multi-tasker, Detail-oriented, Solid on systems, Good with people and details

  • EarthLink Women’s Council | Co-Founder

    • Co-founded and lead company ERG including recruiting leaders and developing the overall strategy. 

    • Pivotal in developing group programming and events, navigating ERG approval at the corporate level, and outreach to employees.

Expertise

  • Advertising & Billboard Copywriting

  • Brand Management

  • Client Relationship Management

  • Content Creation

  • Corporate Strategy

  • Creative Direction

  • Demand Generation

  • Digital Marketing

  • Editorial Direction

  • Email Marketing

  • Event Execution

  • Infographics & Fact Sheets

  • Leadership & Team Development

  • Marketing & Brand Strategy

  • Market Research Insight & Analysis

  • Product Launches

  • Project Management

  • Public Relations Management

  • SEO Content Strategy & Creation

  • Social Media Marketing (Paid)

  • Social Media Strategy (Organic)

  • Talent Development

  • Training Leadership

  • UX

  • Video Scripting & Production

  • Webinar Management

  • Website Content

“Erin is a gifted content creator and supportive manager. I worked with her at EarthLink and was impressed by her dedication, both to her work and the people on her team. As a manager, she went out of her way to check in and genuinely offered to help where needed, despite what was on her plate. As a content creator, she's a gifted wordsmith—she can transform technical jargon into consumable and interesting nuggets across various communication mediums.

Erin is unique in that she's a wearer of many hats, but is extremely talented in each role. She is an asset to any organization and a pleasure to work with!”

— Rachael Pesch, Social Media and Reviews Specialist

 Certifications