Search Engine Optimization
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Created keyword strategy and content that garnered 29 featured snippets through only 4 blog posts
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Developed concept and executed 30+ webpages for fan-oriented site with enhanced UX (award-winning)
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Created helpful, actionable info for accountants to build confidence about adding payroll to their practice
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Created carefully researched and source-cited content for educators and school leaders
Additional SEO Projects
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For Sunrise Builders, we worked with their existing website, optimizing it for traffic with SEO, PPC Marketing, retargeting, social media management, email marketing, and automated marketing services.
• Created blog content strategy improve results in local search and showcase community connections
• Highlighted local events and attractions that new residents and buyers most engaged with
• Increased traffic by 20% month-over-month
• Coordinated social media campaign grew Facebook fans by more than 300% in 6 months
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Wire Mesh had grown tremendously with the help of a completely integrated, full-circle marketing approach including two areas I was responsible for: SEO-driven website updates and social media content creation.
• Increased website conversion by 833%
• Increased traffic from social media by 1174%
• Increased Facebook following by 904%
• Social media management for LinkedIn, Facebook, Twitter, Google+ to share content, event presence, and PR announcements
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G-Pur is a mineral dietary supplement re-launching its e-commerce website for the American marketplace. This was a huge market reach for the company:
• 76% of U.S. adults — more than 170 million — took dietary supplements in 2017.
• Sales of vitamins, minerals, and nutritional and herbal supplements are valued at $82 billion globally.
• 70% of Americans use the internet to get health information and to help make decisions throughout all parts of the health journey.
• Folks who take supplements are more likely to engage in other forms of “healthy living.”
We were tasked with presenting informative content in a visually pleasing way ultimately leading to conversions.
• I identified 10-12 focus keywords that their target market was most likely to use in search for product like theirs
• We carefully selected images of active adults engaging in healthy lifestyle so consumers would recognize themselves the brand’s channels.
• Conversion rate optimization efforts included adding product descriptor pop-ups, making cart and checkout buttons more eye-catching, adding testimonials, removing unnecessary form fields, and strengthening CTAs.
• Increased conversion rate by .9% to 2.47%
• Increased return visitors to 50% + re-orders increased by 12.6%
Website Content Projects
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Axiom Products
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BankSouth Mortgage
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Chase Professionals
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Citrus Fresh Carpet Cleaning
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DTS Metrics
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Facilities Performance Group
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Gratus Capital
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G-Squared Staffing
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Keypoint Signs
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Limitless Renovations
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MEDcraze
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Marietta Visitor's Bureau
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Prestige Staffing
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Resipro
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Secure Vizual
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Smart 3rd Party
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Tip Top Roofers
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WZ Legal
