Search Engine Optimization

  • Created keyword strategy and content that garnered 29 featured snippets through only 4 blog posts

  • Developed concept and executed 30+ webpages for fan-oriented site with enhanced UX (award-winning)

  • Created helpful, actionable info for accountants to build confidence about adding payroll to their practice

  • Created carefully researched and source-cited content for educators and school leaders

Additional SEO Projects

  • For Sunrise Builders, we worked with their existing website, optimizing it for traffic with SEO, PPC Marketing, retargeting, social media management, email marketing, and automated marketing services.

    • Created blog content strategy improve results in local search and showcase community connections

    • Highlighted local events and attractions that new residents and buyers most engaged with

    • Increased traffic by 20% month-over-month

    • Coordinated social media campaign grew Facebook fans by more than 300% in 6 months

  • Wire Mesh had grown tremendously with the help of a completely integrated, full-circle marketing approach including two areas I was responsible for: SEO-driven website updates and social media content creation.

    • Increased website conversion by 833%

    • Increased traffic from social media by 1174%

    • Increased Facebook following by 904%

    • Social media management for LinkedIn, Facebook, Twitter, Google+ to share content, event presence, and PR announcements

  • G-Pur is a mineral dietary supplement re-launching its e-commerce website for the American marketplace. This was a huge market reach for the company:

    • 76% of U.S. adults — more than 170 million — took dietary supplements in 2017.

    • Sales of vitamins, minerals, and nutritional and herbal supplements are valued at $82 billion globally.

    • 70% of Americans use the internet to get health information and to help make decisions throughout all parts of the health journey.

    • Folks who take supplements are more likely to engage in other forms of “healthy living.”

    We were tasked with presenting informative content in a visually pleasing way ultimately leading to conversions.

    • I identified 10-12 focus keywords that their target market was most likely to use in search for product like theirs

    • We carefully selected images of active adults engaging in healthy lifestyle so consumers would recognize themselves the brand’s channels.

    • Conversion rate optimization efforts included adding product descriptor pop-ups, making cart and checkout buttons more eye-catching, adding testimonials, removing unnecessary form fields, and strengthening CTAs.

    • Increased conversion rate by .9% to 2.47%

    • Increased return visitors to 50% + re-orders increased by 12.6%

Website Content Projects

  • Axiom Products

  • BankSouth Mortgage

  • Chase Professionals

  • Citrus Fresh Carpet Cleaning

  • DTS Metrics

  • Facilities Performance Group

  • Gratus Capital

  • G-Squared Staffing

  • Keypoint Signs

  • Limitless Renovations

  • MEDcraze

  • Marietta Visitor's Bureau

  • Prestige Staffing

  • Resipro

  • Secure Vizual

  • Smart 3rd Party

  • Tip Top Roofers

  • WZ Legal

Certifications & Awards