Dragon Con | Website

Creating fan-oriented SEO content for enhanced UX

• Developed the entire concept to include pop culture references, playful moments, puns, and Easter Eggs through the site for internationally-famous annual multi-media and pop culture event.

• Goal: create something that insiders and newcomers would both enjoy — and feel a part of — while sharing key information and fun.

• Wrote custom content for 60 web pages

• Won the Davey Award, Silver for Best Copy/Writing for Website