Pride Surveys | Blog
Creating carefully researched and source-cited content for educators and school leaders
Goals
Create two blog posts monthly to be shared across all channels including monthly newsletter, social media, etc.
Include 10+ cited footnotes in each blog post
Create supporting and standalone infographics to add to content mix
Posts were shared regularly on the social media platforms for the brand to increase awareness and build shareable backlinks
Top post had 10,797 unique page views with 5:34 time on page
Results
Increased traffic 26.93% YOY
Increased organic traffic 32.91% year over year
7 of the top 10 most trafficked organic pages were blog posts
In Q1 of 2018 alone:
increased users 120.64%
increased page views 115.19%
increased new users 123.4%
SEO as part of a larger Brand Campaign
In addition to positive impacts on SEO, this content also boosted other channels:
Avg. open rate for email newsletter for Q4 was 30.7%
Avg. CTR was 17.8% for the same period
Social Media
Posted 600 times2018 across all social media platforms
In January, a post went viral with 1.5k impressions on Facebook
Increased engagement on Twitter by 300%
Increased engagement across all platforms 79%
Established strong referral traffic from Facebook to the website and blog
Reporting
In addition to monthly reporting, our team developed year-end data insights and recommendations for the new year based on goals, analysis, and trends.
