OnPay | B2B Blog
Offer SMB accountants helpful payroll guidance
A 2019 SMB survey revealed that 38% of small businesses expect their accountant to help with payroll services.
To meet this need, OnPay, a SaaS fintech, ramped up its offerings to support accountant customers looking to add this service to their portfolio.
Goal: Provide helpful, actionable information to accountants to make them feel confident adding payroll services to their practice
Create either 6 bylined or ghostwritten articles to be added to a new website content section, The Ledger, specifically designed for the accountant audience.
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