Axiom Products | Brand Campaign
I served as the lead content creative for an overhaul of a midwestern brand specializing in supplying the highest quality agricultural and industrial safety equipment and measuring tools to our customers to make them the go-to chemical measuring and handling supplier to an expanding network of retailers and organizations across the nation.
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• Increase top-of-mind awareness among prospects in key industries
• Show unique brand features and benefits to help boost conversion
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• Key industries including agriculture, beauty, food service, healthcare, industrial, research, and retail.
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3 months to build out entire brand visual including website, social media presence, trade show designs, email newsletter, and brochures
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• Website content
• SEO blog content
• Print brochures
• Organic social posts
• Trade show booth design
Axiom was taking their brand global, and launching multiple new divisions within the organization. We needed to clarify the positioning of the parent brand, and grow the presence of several subsidiary parts. With no internal design or marketing resources at the company, the agency served as their marketing team for the entire campaign.
Website Pages
Social Media
As part of an overall branding campaign, I launched several social media campaigns focused on specific industries to showcase the versatility and variety of applications of their products in niche markets. By carefully monitoring impressions, reach and engagement, I was able to key into the right platforms, post types, and times to increase numbers across the board in 2018.
Results:
Increased organic impressions on Facebook by 97%
Increased engagement 72% on Facebook
Increased engagement 27% on LinkedIn
