Conversational
In April 2018, I founded and launched a media brand with a partner where I served as editorial director and the voice of the brand. Conversational magazine celebrates women storytellers and their stories.
Published 12 articles per monthly issue over 3 years
Recruited a Managing Editor to round out the editorial voice and expand coverage — and share workload
Recruited 20 freelance writers to contribute articles
Developed visual style and cover art for each issue evolving from photography to custom graphics style
Grew monthly organic site traffic: ~18,000
Most popular article category: Our Bodies
Most popular article (256,000+ hits): Knix Review landed on page 1 on Google SERPs
Articles
Covers
Voice of the Brand
“Conversational is home to smart content created by brainy women with a point of view that’s thought-provoking and opinionated.
Conversational covers notable people, culture, technology, health, and anything else that makes us curious, through the interviews, essays, feature articles, and opinions.
We believe that conversation is the connective tissue between people. Our stories, and how we share them, bind us together and help us discover more about who and what we do not know. At Conversational, we aim to help share and listen to those stories that help us see the world — what’s like or unlike us out there.
We believe that people are looking for connections. That, ultimately, what we want is to hear and be heard.”
Building Brand Awareness
Part of the launch of any successful brand is building awareness. We created a variety of outlets, events, and swag to make sure that Conversational became more well-known.
Strong social media presence on Instagram and Facebook.
Created a series of Instagram Lives with Creative Director to talk about articles and topics from issues
Carefully targeted ads with minimal spend, I grew followers from 3 to 1000 in three months.
Podcast and Stereo channel: Content were developed but not published
Conference: Hear and Be Heard was planned for 2020, but the pandemic pushed that to a permanent backburner.
