Editorial
Covers
Every cover has to leap off the newsstand. It has to be eye-catching visually and, for the pregnant market, needed to exude a sense of helpful, healthful content for readers.
In addition to concepting the cover in collaboration with the Art Director, I also helped craft those cover lines to pique the interest of anyone who saw the magazine.
For each cover, we would determine the look and feel, pull the outfits to try, carefully select the model and styling, and then shoot multiple pose options. Unlike many other publications, maternity magazines tend to have similar poses from issue to issue, but we worked hard to ensure that didn’t feel cookie cutter or cliche (hands on belly).
Here’s a sampling of the covers I helped create while with P&N.
