Social Media Live Events

OnPay

We hosted a series of Facebook Live events in the early part of 2020 for SaaS fintech, OnPay. It enabled us to reach an audience of followers who might not otherwise sign up for a webinar.

• Served as Producer for events securing location, camera, mics, and day-of-production

• Secured talent and planned schedule of events*

• Created custom graphics to promote to followers on platforms

• Developed scripting and talking points for on-air talent

• Selected and trained to use StreamYard as livestream tool for LinkedIn

*Our plans were to expand this into live events starting in April 2020 on LinkedIn as well to reach the SMB audience and their accountants. Unfortunately, the pandemic put those plans on permanent hold as the offices closed down.

Conversational

We hosted two Instagram Live events called Coffee & Conversational on Saturday mornings.

• Planned a series of Instagram Live events to support editorial content from each issue

• Hosted in March and April 2020

• Developed scripting and talking points for Live event, on-air talent

• Invited our followers to tune in and share with us as we talked, and join the conversation